We chose the name Earthshot to invoke the ambitious decade-long intention to reach the moon.

A goal that seemed impossible to most but was right at the edge of our technical capability.

Images: NASA / JPL-Caltech
What NASA did for the landing on the moon, we will do for landing safely within the Earth’s limits, restoring nature and humanity’s place within it.

Humanity’s brightest minds put in arduous and exhilarating hours developing new technology, testing experimental designs to make landing on the moon possible.

Restoring nature at scale to stabilize the climate, ecosystems, and communities will require similarly heroic effort.
Humanity is at an inflection point.

The window for becoming sustainable
is rapidly closing.

It is in the heart of this peril that we
invoke the Earthshot.

The task of our lifetimes is
to balance our planetary conditions,
regenerate the biosphere,
and secure humanity’s place in it.

Our mission is to restore nature at the planetary scale.

Our goal isn’t only to maximize carbon storage and sequestration. We believe ecosystems and wildlife deserve to be loved back into a vibrant state of health and maturity.

Our goal is to further nature’s right to health and vitality, wherein humanity relearns how to co-evolve in a balanced, respectful relationship with nature.

Given the heart of the environmental crisis, Earthshot is committed to finding a new balance with the whole of the biosphere channeling the best our species has to offer: science, technology, existing financial markets, traditional ecological knowledge, and thousands of hours of loving tending into a radical and profound solution to land us in a place of safety.

In the vast environmental movement consisting of indigenous leaders, activists of all kinds, policymakers, scientists, and the private sector, we are committed to playing a keystone role in the movement toward sustainability and justice for ecosystems and the people who depend on them.
“Even a wounded world is feeding us. Even a wounded world holds us, giving us moments of wonder and joy. I choose joy over despair. Not because I have my head in the sand, but because joy is what the earth gives me daily and I must return the gift.”
― Robin Wall Kimmerer